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Branding hall of shame

Are all the good start-up names really taken? I guess they must be -- otherwise the folks at mobile start-up "Yuuquu" would never have allowed them selves to be called...Yuuquu.


yuuquu.jpg


How is this even pronounced? What does the name mean, really? In lieu of meaning, what images or associations does the name evoke? How does the logo enhance this branding? In short, they seem to have violated every conceivable tenet of good branding.


Maybe this is their strategy? Or maybe... they are planning to launch in Burma:

burmese2.jpg
In any case, it's a complete charlie-foxtrot.


UPDATE:
Per Edubya's comments:

zoso.jpg

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Comments (1)

Edubya:

It's like they've fashioned it after the led zepplin glyphs on my sister's high school binder.

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