Have you seen the new Xerox branding? I won't even start, as Brand New does such a thorough job dissecting it's history. But I must say, the logo reminds me of a giant hemorrhaging ball of cash with some tight-but-inadequate bandages applied?
Wait a minute... maybe after all these years this new look finally captures their corporate identity?
Wait a minute... maybe after all these years this new look finally captures their corporate identity?