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Yahoo: Where's the Buzz?

buzz-logo.png

Yahoo launched their Digg-clone "Buzz" today. You'd think that with an alleged 3-month window to success, they would be doing all they can to get some traction.

But if you go visit Yahoo's main news page, there's nary a mention of the new product. Not even a promotional banner. The only integration point I could find was at the bottom of each article (aka in the iconistan position). No ALT text or explanation. Just a link and graphic.

Based on the numbers on their top stories, it does seem to be getting some traction, but where is the love from the main news page? As they are the largest news site in the world, did they have pre-launch scalability jitters? Unlikely -- this is the Y!, not some fly-by-night alpha operational infrastructure.

I don't have visibility into Yahoo's org structure, but based on experience at other large Machines, I'd bet this is the result of fiefdom disputes between the Buzz and those in charge of news.yahoo.

I guess we'll find out in three months...

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This page contains a single entry from the blog posted on February 26, 2008 11:31 AM.

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